SOOP Co., Ltd.

Live-streaming Ecosystem Lead 라이브 스트리밍 생태계 리드

2016.2 - Present (9+ years)

Korea's leading live-streaming platform serving 5,000+ creators

Key Responsibilities & Achievements 주요 업무 및 성과

Personalized Homepage Algorithm 2.3× CTR improvement

Redesigned algorithm to surface relevant creators based on viewing history and engagement patterns, solving discovery gap for mid-tier creators

Creator Acquisition & Retention Programs 170% engagement boost

Developed targeted retention strategies and onboarding flows for mid-tier creators, including analytics dashboard and community management

Large-scale Event Partnerships 60% participation increase

Orchestrated large-scale creator events like G-Star to boost platform engagement and create monetization opportunities

Key Results 주요 결과

5,000+ Active Creators

#1 Live Platform KR

9+ Years Leading

Technologies & Skills 기술 및 역량

Python SQL Data Analytics A/B Testing Product Strategy Creator Operations Community Management Event Management

Building Scalable E-commerce Systems

From zero to $100K monthly revenue through automated operations, strategic SEO, and data-driven optimization.

Challenge → Solution → Impact 과제 → 해결책 → 성과

Challenge 과제

Manual Operations Bottleneck 수동 운영의 병목현상

200+ hours monthly on repetitive tasks 월 200시간 이상의 반복 업무

→

My Approach 내 접근법

Python Automation Python 자동화

Built comprehensive automation system 포괄적인 자동화 시스템 구축

→

Result 결과

<1 hour/month 월 1시간 미만

99% process automation 99% 프로세스 자동화

Challenge 과제

SEO Competition SEO 경쟁

No rankings vs established brands 기존 브랜드 대비 순위 없음

→

My Approach 내 접근법

Technical SEO Strategy 기술 SEO 전략

Long-tail keywords + technical optimization 롱테일 키워드 + 기술 최적화

→

Result 결과

15+ Top Rankings 15개 이상 상위 순위

Dominated niche markets 니치 시장 지배

Challenge 과제

Scale vs Quality 규모 대 품질

Low conversion while scaling 확장 중 낮은 전환율

→

My Approach 내 접근법

Data-driven CRO 데이터 기반 CRO

Systematic A/B testing & optimization

→

Result 결과

32% Improvement 32% 개선

High-converting operations 높은 전환 운영

My Role 나의 역할

Founder & Technical Lead 창립자 & 기술 리드

2021.1 - 2024.1 (3 years) • MMXXII

Full-Stack E-commerce Development

SEO Strategy & Implementation

Business Operations Automation

Key Features 주요 기능

⚡

Automated Operations 자동화된 운영

Python-powered automation for inventory management, pricing optimization, and customer communications

🎯

SEO Mastery SEO 전문성

Achieved 15+ top-ranking keywords through technical SEO, content strategy, and performance optimization

📊

Data-Driven CRO 데이터 기반 CRO

Implemented systematic A/B testing and user behavior analysis for 32% conversion rate improvement

Results & Impact 결과 및 영향

Before 이전

Monthly Revenue 월 수익

After 이후

$100K

Monthly Revenue 월 수익

Before 이전

200hrs

Manual Work/Month 월 수동 작업 시간

After 이후

<1hr

Manual Work/Month 월 수동 작업 시간

Development Process 개발 프로세스

Market Research 시장 조사

Identified high-opportunity niches with low competition and strong demand signals

Technical Foundation 기술적 기반

Built scalable e-commerce platform with Python automation and MongoDB for data management

SEO Optimization SEO 최적화

Implemented comprehensive SEO strategy targeting long-tail keywords with commercial intent

Key Learnings 주요 학습

Automation First 자동화 우선

Building automation from day one enables sustainable scaling without proportional increase in operational complexity

Data-Driven Decisions 데이터 기반 의사결정

Systematic A/B testing and analytics provide reliable foundation for optimization decisions over intuition

Technical SEO Impact 기술 SEO 영향

Technical SEO fundamentals often outweigh content quantity in competitive e-commerce markets

Technology Stack 기술 스택

Backend & Automation 백엔드 및 자동화

Python MongoDB REST APIs Selenium

E-commerce & SEO 이커머스 및 SEO

Shopify Google Analytics Google Search Console SEMrush

Mobile Gaming Marketing Excellence 모바일 게임 마케팅 우수성

Driving user acquisition and engagement through data-driven strategies, creative campaigns, and performance optimization in competitive mobile gaming market.

The Challenge 과제

High User Acquisition Cost 높은 사용자 확보 비용

Mobile game market competition driving CPI rates higher while maintaining ROAS requirements

User Retention Gap 사용자 리텐션 격차

Significant drop-off rates between app install and meaningful engagement within first week

Attribution Complexity 어트리뷰션 복잡성

Multi-channel marketing attribution challenges affecting campaign optimization and budget allocation

My Role 나의 역할

Marketing Manager 마케팅 매니저

2015.4 - 2016.1 (9 months) • POPJOY

User Acquisition Campaign Management

Mobile App Marketing Strategy

Performance Analytics & Optimization

Key Features 주요 기능

🎯

Targeted UA Campaigns 타겟 UA 캠페인

Developed and executed precision-targeted user acquisition campaigns across Facebook, Google, and mobile ad networks

📊

Performance Analytics 성과 분석

Implemented comprehensive tracking and attribution systems for real-time campaign optimization and ROAS improvement

🚀

A/B Test Framework A/B 테스트 프레임워크

Established systematic A/B testing processes for creative assets, targeting parameters, and campaign strategies

Results & Impact 결과 및 영향

Before 이전

3.2x

CPI Rate CPI 비율

After 이후

1.8x

CPI Rate CPI 비율

Before 이전

22%

D7 Retention D7 리텐션

After 이후

38%

D7 Retention D7 리텐션

Marketing Process 마케팅 프로세스

Audience Research 오디언스 리서치

Deep-dive analysis of user behavior patterns, demographics, and engagement preferences in gaming segment

Campaign Strategy 캠페인 전략

Developed multi-channel acquisition strategies with platform-specific creative and targeting approaches

Performance Optimization 성과 최적화

Continuous optimization through real-time data analysis, creative iteration, and audience refinement

Key Learnings 주요 학습

Creative Impact 크리에이티브 임팩트

Creative execution often outweighs targeting precision in mobile gaming user acquisition campaigns

Attribution Challenges 어트리뷰션 과제

Early mobile attribution limitations required developing custom tracking methodologies for accurate ROAS measurement

Platform Dynamics 플랫폼 역학

Each advertising platform requires unique optimization approaches rather than universal campaign strategies

Marketing Stack 마케팅 스택

Acquisition Platforms 확보 플랫폼

Facebook Ads Google Ads Unity Ads ironSource

Analytics & Attribution 분석 및 어트리뷰션

AppsFlyer Google Analytics Firebase Adjust

Strategic Game Publishing Partnerships

Orchestrating global publisher relationships and high-impact event operations to maximize brand exposure and secure strategic contracts.

The Challenge 과제

Publisher Relations Complexity 퍼블리셔 관계 복잡성

Managing diverse publisher partnerships across different regions with varying contract terms and expectations

Event Coordination Scale 이벤트 조정 규모

Coordinating large-scale gaming events like G-Star with multiple stakeholders, tight deadlines, and high visibility requirements

Brand Exposure Optimization 브랜드 노출 최적화

Maximizing brand visibility and market impact with limited budget and resources in competitive gaming industry

My Role 나의 역할

Project Manager 프로젝트 매니저

2014.8 - 2014.12 (5 months) • HighBrow

Publisher Relationship Management

Event Operations Coordination

Contract Negotiation & Execution

Key Features 주요 기능

🤝

Strategic Partnerships 전략적 파트너십

Built and maintained relationships with key global game publishers for maximum market reach and collaborative opportunities

🎪

G-Star Event Management G-Star 이벤트 관리

Successfully coordinated booth operations and promotional activities at Korea's largest gaming exhibition for maximum brand exposure

📋

Contract Optimization 계약 최적화

Negotiated and secured favorable publishing contracts with clear terms, deliverables, and performance metrics

Results & Impact 결과 및 영향

Before 이전

Publisher Partners 퍼블리셔 파트너

After 이후

12+

Publisher Partners 퍼블리셔 파트너

Before 이전

Event Visitors 이벤트 방문자

After 이후

25K+

Event Visitors 이벤트 방문자

Partnership Process 파트너십 프로세스

Market Analysis 시장 분석

Identified key publishers and strategic opportunities in target markets through comprehensive industry research

Relationship Building 관계 구축

Established trust and communication channels with publisher stakeholders through strategic meetings and demonstrations

Event Execution 이벤트 실행

Coordinated multi-stakeholder event operations with detailed project management and real-time problem solving

Key Learnings 주요 학습

Cultural Sensitivity 문화적 민감성

Cross-cultural communication and understanding regional business practices are crucial for successful global partnerships

Stakeholder Alignment 이해관계자 정렬

Early stakeholder alignment and clear communication protocols prevent conflicts and ensure smooth event execution

Contingency Planning 비상 계획

Detailed contingency plans and rapid response capabilities are essential for managing live event operations

Project Stack 프로젝트 스택

Business Development 비즈니스 개발

Publisher Relations Contract Negotiation Market Analysis Strategic Planning

Event & Marketing 이벤트 및 마케팅

Event Management Social Media Brand Coordination G-Star Operations

Global Game Localization Excellence 글로벌 게임 현지화 우수성

Leading cross-cultural game publishing operations and creating culturally-relevant experiences that resonate with diverse global markets.

The Challenge 과제

Cultural Adaptation Complexity 문화적 적응 복잡성

Adapting game content, events, and user experiences to resonate authentically with Thailand and U.S. market cultural preferences

Quality Assurance Scale 품질 보증 규모

Maintaining consistent game quality and user experience across multiple regional versions with different requirements

Timeline Coordination 일정 조정

Coordinating simultaneous multi-market launches while managing localization dependencies and regional approval processes

My Role 나의 역할

Project Manager 프로젝트 매니저

2012.3 - 2013.6 (15 months) • Ntreev Soft

Global Publishing Operations

Localization Project Management

Cross-Cultural Event Planning

Key Features 주요 기능

🌏

Multi-Market Publishing 다중 시장 퍼블리싱

Successfully launched and operated Pangya across Thailand and U.S. markets with culturally-tailored content and events

⚡

Performance Optimization 성능 최적화

Achieved 130% performance boost through systematic localization improvements and regional server optimization

🎭

Cultural Event Creation 문화적 이벤트 창조

Designed and executed region-specific in-game events that significantly increased user engagement and retention

Results & Impact 결과 및 영향

Before 이전

Market 시장

After 이후

Global Markets 글로벌 시장

Before 이전

100%

Performance Base 성능 기준

After 이후

230%

Performance Boost 성능 향상

Localization Process 현지화 프로세스

Market Research 시장 조사

Conducted deep cultural analysis of target markets to understand player preferences, gaming habits, and cultural sensitivities

Content Adaptation 콘텐츠 적응

Adapted game content, UI, and events to match local cultural contexts while maintaining core gameplay integrity

Quality Assurance 품질 보증

Established rigorous QA processes for multi-regional versions ensuring consistent quality and cultural appropriateness

Key Learnings 주요 학습

Cultural Nuance Importance 문화적 뉘앙스의 중요성

Successful localization requires deep understanding of cultural nuances beyond simple language translation

Community Feedback Loop 커뮤니티 피드백 루프

Establishing early feedback mechanisms with local gaming communities significantly improves adaptation accuracy

Technical-Cultural Balance 기술-문화적 균형

Balancing technical optimization with cultural adaptation is critical for sustainable global game operations

Localization Stack 현지화 스택

Publishing & Operations 퍼블리싱 및 운영

Global Publishing Localization Management Quality Assurance Server Operations

Cultural & Events 문화 및 이벤트

Event Planning Cultural Adaptation Community Management Market Analysis

Projects 프로젝트

Creator Monetization Mission System

Designed and implemented gamified mission system for content creators. Achieved 82% mission participation rate and drove 42% monthly revenue growth. Built using Python, SQL, and Firebase with comprehensive A/B testing framework.

Python SQL Firebase A/B Testing

Homepage Personalization Algorithm

Developed ML-based content recommendation system for platform homepage. Improved Click-Through Rate by 2.3x through personalized content delivery. Utilized Python, BigQuery, and machine learning models for real-time personalization.

Python Machine Learning SQL BigQuery

Operations Automation Platform

Built comprehensive automation platform reducing manual operations from 200+ hours to less than 1 hour monthly. Implemented using Python, GCP, Supabase, and REST APIs. Streamlined workflows across multiple departments.

Python GCP Supabase REST APIs

Creator Subscription Service

Launched subscription-based monetization feature for content creators. Achieved 31% increase in paid conversions through iterative UX improvements. Built with Payment APIs, React, Node.js, and PostgreSQL.

Payment APIs React Node.js PostgreSQL

Global Expansion Strategy

Led international business development initiatives entering 5+ new markets. Achieved 25% international revenue growth through localization and partnership strategies. Coordinated cross-cultural teams and stakeholders.

Business Development Market Analysis Partnership Management Localization

Content Attribute Tagging System

Developed intelligent content classification system improving discoverability. Enhanced average viewing duration through better content matching. Built with Python, Elasticsearch, and advanced data visualization.

Python Elasticsearch Data Visualization ML Classification

Mobile App Growth Hacking

Implemented data-driven mobile growth strategies. Achieved 15% retention improvement and reduced CAC by 30% through targeted campaigns and optimization.

Firebase AppsFlyer A/B Testing Push Notifications

Homepage Personalization Algorithm

Revamped content recommendation algorithm achieving 2.3x CTR improvement. Enhanced mid-tier creator visibility through ML-based personalization.

Machine Learning BigQuery Python A/B Testing

TTS & Voice Integration Upgrade

Enhanced text-to-speech and voice interaction system improving user engagement and session length.

Voice AI NLP APIs User Experience

BJ Match - Creator Tournament Platform

Competitive tournament platform for creators with 60% increase in content participation and engagement.

Real-time Database WebSocket React Gamification

Education 학력

Harvard University 하버드 대학교

Master of Liberal Arts in Extension Studies

Major: Data Science 전공: 데이터 사이언스

2022 - Present

Currently pursuing ALM degree with focus on Machine Learning, Statistical Analysis, and Data Engineering. Building expertise in advanced analytics and AI applications.

Massachusetts Institute of Technology 매사추세츠 공과대학교

MicroMasters Program 마이크로마스터스 프로그램

Statistics and Data Science 통계 및 데이터 과학

2021 - 2022

Completed rigorous graduate-level program covering probability, statistics, machine learning, and data analysis using Python and R. Earned MicroMasters credential with distinction.

Certifications 자격증

Google Data Analytics Professional Certificate

Google

2023

CV 이력서

Download my complete CV for detailed information about my experience, skills, and achievements.

Download CV (PDF)

InJoo Kim

SOOP Co., Ltd.

Live-streaming Ecosystem Lead 라이브 스트리밍 생태계 리드

Key Responsibilities & Achievements 주요 업무 및 성과

Key Results 주요 결과

Technologies & Skills 기술 및 역량

Building Scalable E-commerce Systems 확장 가능한 이커머스 시스템 구축

Challenge → Solution → Impact 과제 → 해결책 → 성과

Challenge 과제

Manual Operations Bottleneck 수동 운영의 병목현상

My Approach 내 접근법

Python Automation Python 자동화

Result 결과

<1 hour/month 월 1시간 미만

Challenge 과제

SEO Competition SEO 경쟁

My Approach 내 접근법

Technical SEO Strategy 기술 SEO 전략

Result 결과

15+ Top Rankings 15개 이상 상위 순위

Challenge 과제

Scale vs Quality 규모 대 품질

My Approach 내 접근법

Data-driven CRO 데이터 기반 CRO

Result 결과

32% Improvement 32% 개선

My Role 나의 역할

Founder & Technical Lead 창립자 & 기술 리드

Key Features 주요 기능

Automated Operations 자동화된 운영

SEO Mastery SEO 전문성

Data-Driven CRO 데이터 기반 CRO

Results & Impact 결과 및 영향

Before 이전

After 이후

Before 이전

After 이후

Development Process 개발 프로세스

Market Research 시장 조사

Technical Foundation 기술적 기반

SEO Optimization SEO 최적화

Key Learnings 주요 학습

Automation First 자동화 우선

Data-Driven Decisions 데이터 기반 의사결정

Technical SEO Impact 기술 SEO 영향

Technology Stack 기술 스택

Backend & Automation 백엔드 및 자동화

E-commerce & SEO 이커머스 및 SEO

Mobile Gaming Marketing Excellence 모바일 게임 마케팅 우수성

The Challenge 과제

High User Acquisition Cost 높은 사용자 확보 비용

User Retention Gap 사용자 리텐션 격차

Attribution Complexity 어트리뷰션 복잡성

My Role 나의 역할

Marketing Manager 마케팅 매니저

Key Features 주요 기능

Targeted UA Campaigns 타겟 UA 캠페인

Performance Analytics 성과 분석

A/B Test Framework A/B 테스트 프레임워크

Results & Impact 결과 및 영향

Before 이전

After 이후

Before 이전

After 이후

Marketing Process 마케팅 프로세스

Audience Research 오디언스 리서치

Campaign Strategy 캠페인 전략

Performance Optimization 성과 최적화

Key Learnings 주요 학습

Creative Impact 크리에이티브 임팩트

Attribution Challenges 어트리뷰션 과제

Platform Dynamics 플랫폼 역학

Marketing Stack 마케팅 스택

Acquisition Platforms 확보 플랫폼

Analytics & Attribution 분석 및 어트리뷰션

Strategic Game Publishing Partnerships 전략적 게임 퍼블리싱 파트너십

The Challenge 과제

Publisher Relations Complexity 퍼블리셔 관계 복잡성

Event Coordination Scale 이벤트 조정 규모

Brand Exposure Optimization 브랜드 노출 최적화

Building Scalable E-commerce Systems

Strategic Game Publishing Partnerships

Google Data Analytics Professional Certificate